CHOOSE THE RIGHT PATH

SELLERS: MAXIMIZE SALES PRICE. MINIMIZE HASSLES.
SELLING YOUR HOME FOR TOP DOLLAR DEPENDS LARGELY ON YOUR AGENT’S LEADERSHIP.

Careless pricing, weak negotiating skills, unfocused marketing and sloppy contract preparation can cost you tens of thousands of dollars – on top of a real estate agent’s fee. That’s why choosing the right agent is critical.

@HGR agents are bona fide All Stars.
Each focuses relentlessly on the fundamental skills that ensure a profitable and hassle-free transaction.

OUR FUNDAMENTALS-OBSESSED APPROACH ENSURES YOU ENJOY THE REAL ESTATE PROCESS

WHAT DOES IT ALL MEAN?

LEARN MORE ABOUT OUR FUNDAMENTALS-OBSESSED APPROACH.
JUST CLICK ON THE TOPICS BELOW.

PRICING

STAGING

MARKETING

NEGOTIATING

AGREEMENTS

PROFITABLE PRICING BASED ON FACT

(WITH A FAIRYTALE TWIST).

We carefully analyze data-backed market trends to price your home properly. Not too high. Not too low. You guessed it: just right.

Selling your home often means saying goodbye to a treasured possession – even when you’re excited to move on. You’re invested emotionally (and financially) and we understand the unwillingness to sell quickly if it means selling unwisely. We’ll dig for comparable listings and crunch the numbers specific to your location – not anyone else’s. In the end, we’ll suggest a sales price consistent with your unique needs and objectives.

Today's buyers are better informed than any other buyers in the history of real estate. Reckless overpricing can keep serious buyers away.  But under-pricing can leave money on the table. We’ll help you find the sweet spot that ensures both your home’s highest price tag and fewest days on the market. So, while we’re committed to fact-driven pricing, the Goldilocks Principle still applies.